Buyers love to feel special. Why not take advantage of this desire to create an exclusive club within your customer base? Call it what you want, this "shopper's club" requires specific plastic affinity card and offers all kinds of "members only" deductions and promotions. In this article, we'll present some information about the interests of a plastic membership card program in your UK store.
Get Original with Membership Cards
Think of custom membership cards as one-on-one traffic generation devices. When you individualize your best customers to receive plastic loyalty cards, you're actually doing some very affordable marketing. If you're set up to instantly issue a custom plastic card to any customer who wants one, it's practically certain you'll increase both traffic and profits. The whole point is to make your customers feel special and privileged. At holiday time, everyone wants a turkey right? Well, wouldn't you feel great if your "VIP club" card qualified you to buy a turkey at an amazingly low price like.39 US per lb. while other customers were paying.99?
Why Not Consider Key Tags for Your Membership Method ?
Because you're intending to spend money on plastic card printing, why not include key tags as well. Key tags are as effective as plastic ID cards because they're highly visible marketing devices. Key tags can be encoded with OCR or bar codes to make them scannable by modern sales register. And since it's likely for the prospect to have their keys in hand while they're checking out, it's very easy for them to remember to present their key tag when it's needed.
Plastic membership cards and companion key tags are great ways for entrepreneur in the UK to create a chosen "club" within their customer base that offers fringe benefits and discounts to those customers who most deserve them.
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